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Channel: Gravity7: Social Interaction Design By Adrian Chan » sociability
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The sociability spec: documenting social interaction requirements

The social interaction requirements docWe’re all familiar with the MRD and PRD, documents used to set market and product requirements for a new software application or service. For social media...

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Brands, and putting twitter word of mouth in context

An interesting study of twitter’s viability for eWom, or electronic Word of Mouth marketing, has been making the rounds (Twitter Power:Tweets as Electronic Word of Mouth). The research involved...

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