The sociability spec: documenting social interaction requirements
The social interaction requirements docWe’re all familiar with the MRD and PRD, documents used to set market and product requirements for a new software application or service. For social media...
View ArticleBrands, and putting twitter word of mouth in context
An interesting study of twitter’s viability for eWom, or electronic Word of Mouth marketing, has been making the rounds (Twitter Power:Tweets as Electronic Word of Mouth). The research involved...
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